L'ART ET LA MODE

The French fashion magazine L'Art et la Mode was first published in 1881 and, although less well-known today, holds an important place among 20th-century publications. The monthly or bi-monthly magazine was devoted to documenting French Haute Couture and Prêt-à-porter and focused exclusively on showcasing the work of the most prestigious designers, rivaling L'Officiel de Paris and Vogue. Denise Rigaut Saad joined L'Art et la Mode in 1933 and became editor-in-chief in 1940. Her husband, photographer Georges Saad, took over as creative director and contributed the high-quality and avant-garde imagery. Denise Rigaut passed away in 1968, and the magazine was discontinued shortly thereafter. Despite its relatively low profile, L'Art et la Mode made a lasting impact on the field of fashion photography and left a rich legacy, making its scarce issues from the 1940s, 1950s, and 1960s coveted collector's items.